Heroes is a vibrant ELT primary course for students learning English. It has engaging characters and real world communication.


We worked on the sample design, concept, logo, development of characters, 4 levels of students books,  2 levels of posters and 6 levels of resources.

All the levels are centred around a Heroes clubhouse. With the younger levels having a more scrapbook feel. The mid levels had a more photographic feel and were centred around activities. The design had to be flexible enough to grow up with the features needed for the older students.

The lower levels of the scheme involved commissioning engaging heroes characters from Charlie Alder. We worked together to compile photoshop composites combining photo elements and the artwork to make lively opening pages.

The mid levels had complete photo composites.


The design integrates a life skills area
to foster critical thinking. Using a tree background with cute animal characters that have adventures for the young levels and photographic tree background with
a cartoon strip for the mid levels.

In each unit there are real world pages which feature engaging real world content and tasks, tailored to the needs and maturity of the students. Please click on the pages to see more detail, and how the design was aged up through the levels.


My first contact with Wild Apple Design was at the end of 2014. They were chosen as our preferred supplier to develop Heroes, a 6-level primary course we’ve recently published in Spain.

Everyone loves its clean, cutting-edge design, which I’m personally very proud of. Although it is still at a very early stage, we believe Heroes will become a success as, so far, the feedback has been great!

One thing I would like to highlight about Rebecca and her team is their natural talent to combine creativity and professionalism. They know the ELT business inside out and had a great ability to anticipate what we needed in order to deliver a successful product.

Manuel Enriquez - Content Design and Buyer Language Learning Macmillan ES

We really enjoy working on this kind of development and design, we can advise with the illustration and photo content and bring your concept to life. Please do get in touch if we can help you!