Léigh Liom Readers
A diverse collection of fiction and non-fiction books, tailored to early readers, with emphasis on sight words. With 60 titles already completed and 30 more in the pipeline, each set of 15 titles cater to a specific reading level, starting from beginners. The aim is to instil a sense of accomplishment in children as they complete each story.
Covering a broad spectrum of topics, these stories are designed to resonate with young readers, fostering relatability and engagement. Wild Apple Design worked on the schemes identity, covers, inside pages, as well as helping select and manage the new illustrators.
Cover Design
The bookmark motif is strategically positioned to the right on the front cover, while it’s centered on the back cover. This deliberate placement serves to highlight the brand and reading level, drawing attention to these key elements.
Each levels color scheme incorporates two tones: a brighter primary tone and darker secondary tone. This dual-tone approach adds depth and visual interest to the design, enhancing the overall appeal and aesthetic.
The curved strip, in level colour wraps both the back and front cover, adding a pleasing aesthetic and ideal location to house barcodes, the Folens Logo and other level relevent information. This curved shape is mirrored on the inside pages as a neat text holder.
Level colours
The selection of level colours posed quite a challenge due to the number required, however it was crucial for those selected to align with existing reading schemes, ensuring ease of recognition and familiarity for the readers. Balancing these factors required careful consideration and attention to detail.
Inside pages
Choosing the right font size for children’s books is crucial and these readers were no exception. Clear fonts and spacing make reading easier and more enjoyable for young readers, helping them distinguish letters and words.
Fiction and Non fiction titles have the ‘words in focus’ displayed at the end of each story, helping with reinforcement and recognition.
Non-fiction
Each cover boasts a striking image, chosen to resonate with the subject matter, captivating readers from the outset. Inside, the pages feature full-bleed images spanning the full spread, complemented by text neatly housed within the wave graphic, creating a visually dynamic and engaging layout. The colour of each wave being inspired by a tint colour from the asset.
Artwork styles
Wild Apple were responsible for commissioning various illustrators, each with a unique artwork style capable of conveying a different look, from clear, detailed illustrations perfect for vocabulary, to vibrant digital artwork, evoking excitement. Some adopted a historical aesthetic with realistic tones, while others were playful cartoons depicting action and descriptive scenes.
• Clear details for vocabulary
• Action & characters
• Lots of detail for engagement
• Historical look with recipe items
• Descriptive scene with characters
• Fun cartoons
In summary...
We are over the moon with how these readers turned out. A vibrant scheme for young learners, blending captivating content, colorful photos and artwork. The scale of this project and the sheer number of assets saw us rely on our years of experience and our teams skillset of efficient communication, project/file management and artwork commissioning skills to exceed our clients expectations and deliver on time and budget.
